It's Me, Mac!
This is Me!
I am a skilled packaging designer based in Muskoka, Ontario, having recently earned my degree from Toronto Metropolitan University's Graphic Communication Management program. I honed my expertise with a focused concentration in packaging design. My creative journey has been recognized through notable achievements, such as winning the 2021 PMMI Amistar packaging competition in the 'other' category. Additionally, I've showcased my talent in prestigious competitions like the Paperboard Packaging Alliance and earned an honorable mention in the esteemed Canadian Print Awards.
My design philosophy is centered on staying abreast of current trends and crafting visually striking concepts that capture attention on retail shelves, ultimately boosting product sales.
Below, I outline key considerations that shape my design process:
My goals when designing
Brand Awareness
Sustainability Design
Sustainability Design
I aspire to elevate your brand by seamlessly blending creativity with functionality, and creating visually striking and strategically effective solutions. My aim is to craft captivating designs that distinguish your product, leaving a lasting impression on both retail shelves and in the minds of your customers.
Sustainability Design
Sustainability Design
Sustainability Design
In my designs, sustainability is key. I carefully choose eco-friendly materials, emphasizing recyclability. Clear symbols and recycling instructions on each package communicate these attributes and encourage responsible disposal, contributing to a more sustainable packaging landscape.
Accessibility Design
Expert Packaging Advice
Expert Packaging Advice
In my designs, accessibility is paramount. I'm committed to ensuring that every package offers a universally engaging experience. By carefully selecting colours and incorporating pertinent information, I create designs that cater to diverse audiences, making the product not just visually appealing but universally accessible.
Expert Packaging Advice
Expert Packaging Advice
Expert Packaging Advice
Under the guidance of industry leaders at TMU, I imbibed a visionary approach, learning to conceptualize designs from the end result and work backward. This mentoring provided valuable insights into crucial factors, such as ensuring print feasibility, reducing carbon footprint, and strategically standing out on retail shelves, all aimed at preventing errors in the design process.